On Friday, June 30, we had the pleasure of hosting a Theo trunk show at the Eye Elegance Montrose boutique—many thanks to all who joined us, and made the day a success (and a lot of fun)! If you were unable to attend, don’t forget to sign up for the Eye Elegance newsletter to stay up-to-date on new Theo collections, in-store events, and promotions.
Style on Display
It was wonderful to see the new Theo collections first-hand. The new Potato Acetate Collection is lightweight and comfortable, but still offers plenty of presence—and Theo’s unique flex-hinge design, of course. We also love the customizability of the Theo Potato Acetate Collection—six shapes and eight color combinations equals plenty of style permutations.
The Theo Eye-witness Collection features a thoughtful asymmetry—whimsical, but passionately so. We were happily “welcomed into the fold” of the new Theo Plie collection by James Van Vossel, created by folding pieces of stainless steel to create seamless eyeglass frames.
Don’t worry if you missed our trunk show—we can still order frames for you, and you can always shop from a small in-store selection.
Sunny Side Up
Make it a Theo summer with a new pair of Theo sunglasses. Which collection will you choose? Shop Mille to see five models in eight colors—with cool patterns inside the frames—if you love pop-modern with a twist. And then there are the Tim Van Steenbergen-designed collections:
- The Rebels series is “an ode to the modernists”—specifically Borsani, Kramer, Ratti, Le Corbusier, Breuer, and Reich—are a little sleeker and more restrained—a Theo rebellion indeed.
- High-glamour inspired by the ballet resulted in six pair of limited edition Van Steenbergen sunglasses in black with 24 karat gold with gold-tinted lenses—for looking and being looked at.
- The Van Steenbergen’s 1 series 8 brings fun and contrast to the table, and ZEISS lenses will keep your eyes happy and healthy.
- When in doubt, a little Hollywood glamour goes a long way. The Hollywood Classics collection
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