edCFDA’s “Frames for a Cause” Initiative Raises Funds, Public Awareness for Breast Cancer

Created in October 2014, the Eyewear Designers of the Council of Fashion Designers of America (edCFDA) is a working group within the Council of Fashion Designers (CFDA). The purpose of edCFDA is to “inspire, empower, and promote awareness of eyewear design and the vitality of the optical industry through promotion, education, mentoring, and collaborative initiatives.”

In an effort to raise both awareness and funds to benefit CFDA Foundation’s Fashion Targets Breast Cancer charitable initiative, edCFDA has launched a capsule collection of frames in FTBC’s signature colors of blue and white. Among the participating CFDA eyewear designers are Eye Elegance staff favorites Robert Marc and l.a. eyeworks.

Frames for a Cause by l.a. eyeworks co-founder Frames for a Cause by l.a. eyeworks Frames for a Cause by Robert Marc Frames for a Cause by Robert Marc on Jo Adams

About Fashion Targets Breast Cancer

Fashion Targets Breast Cancer has been raising funds and public awareness for breast cancer for 22 years. In addition to their commitment to providing help to all women concerned about and/or diagnosed with breast cancer, in 2011 FTBC developed a grant-making program in partnership with The New York Community Trust; grants assist low-income, minority and immigrant women receive screening, treatment, and support services related to breast cancer.

About Frames for a Cause

For every pair of frames sold from the special capsule collection, $100 will be donated to breast cancer research. If you’re interested in shopping for a cause, we’ll have a selection of Frames for a Cause eyeglass frames available soon.

Check out the following hashtags for more examples, and photos from Vision Expo: #VisionExpo #FramesforFTBC #FTBC #edCFDA

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